Understanding Trademarks Rights in Israel

Trademarks are a vital way of identifying the products of one supplier vis-à-vis that of another. You yourself, like many other Israeli or foreign brands sold in Israel, may use a trademark to identify that your goods are the genuine high-quality product only you produce and for those active in the Israeli market ensuring proper IP protection in this jurisdiction is vital.


Types of Trademarks

There are a series of different trademark types which are relevant to enforcing these requirements in Israel.

These include:

a) Registered trademarks

b) Famous trademarks

c) Unregistered trademarks


The exact nature of your trademark can impact how enforceable your rights are in law and what standing you have before different bodies and against other entities using similar marks. In the first instance, Aviv Lazar & Co. can advise you about how-to best guard your trademarks in Israeli Law and ensure your right to your trademark receives the highest degree of protection in Israel. We firmly believe that this early action is essential to ensure your interests are protected to the highest degree possible.


In the event a party infringes your trademark we can also assist you with developing the most efficient litigation strategies to ensure that party desists or is prevented from passing off their goods as yours with haste.


Where can enforcement take place?

There are a series of principal entities which can be involved in trademark enforcement. These include civil proceedings in the courts but can also involve enforcement by public authorities such as Customs and the Police.


If you need to undertake civil legal proceedings to enforce your trademark rights Aviv Lazar & Co. are fully experienced and can deploy first rate Intellectual Property litigation expertise to assist you in this. There are a number of remedies you’d be able to seek. This can include the Court ordering the payment of significant damages to the holder of the infringed trademark to make up for the losses which may have been incurred but the courts also allow for other important rulings.


These can include issuing orders that those infringing your trademark desist immediately and may even extend to the court giving specific instructions that products displaying the infringed trademark be destroyed to prevent any further damage to your business interests.


If you need to proceed with these actions, contact Aviv Lazar & Co. immediately and we will be delighted to provide you with the best advice for your unique business situation.

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